These guidelines will evolve over time as our understanding of what constitutes ethical games grows.

Avoid Arbitrary Leveling Treadmills

Do not reward spending 100’s of hours in the game for arbitrary levels, stats, or items

Do not reward spending 100’s of dollars in the game for arbitrary levels, stats, or items

Baiting

Do not bait users into having to spend money in games.

Gambling

Do not require an investment of time or money to potentially (no guarantee) significant game rewards

Avoid Low Quality (meaningless) Entertainment:

Avoid Games and Mini-games of Chance

Chance can add to some games, but when it is the game, it is pretty pathetic.  Put another way, the roll of a dice in a board game can make it more unpredictable and exciting, but when the game is rolling the dice, nobody really wants to play.